Nowadays, 90% of the notifications and alerts by institutions, businesses and companies are sent through text messages. All the businesses, brands, and industries utilize SMS service to keep their staff and customers close and up to date on all the latest developments and changes, by sending alerts and notifications through text messages. The most beneficial fact about text messages is that they are delivered, read, remembered and drive outcomes very efficiently.

Email marketing is a marketing strategy of past. It is the era of text messages. From insurance companies to pharmacies, from grocery stores to schools, every industry and institution uses SMS services to advance their business and to from deeper and better relationships with their customers.

Through SMS service, companies and stores can engage with their customers and staff and provide them timely updates, alerts, and confirmations. The best thing about SMS is that it delivers messages and notifications to devices, regardless of their network and operating system.


SMS marketing is a way of delivering fast and cost-effective messages. With more than four billion mobile users around the world, alert and notification text messages are quick, reliable, accessible, and perfect for sending time-sensitive messages to mass audience simultaneously.

SMS alerts or SMS notifications are automated messages that are automatically sent to subscribers who have expressed their wish to receive alerts and notifications about latest updates and news from their choice of brands and companies. By employing a text alert system that enables businesses to send urgent and casual messages to wide target audience simultaneously, businesses increase their revenue as well as approval among consumers.


Hospitals, clinics, and pharmacies use SMS alerts and notifications to remind customers, patients or their family members about upcoming appointments and pre-appointment instructions. They also use text messages to alert staff members, nurses and doctors about emergencies and additional staffing requirements. Any changes in the time of doctor’s appointment, shift in staff’s schedule or update in company’s policy is notified to subscribers and staff members through SMS alerts.

Government organizations and ministries also use SMS alerts and notifications to send time-critical updates and notifications to their staff members, public and media. This helps in increasing public safety during crises, delivering educational campaigns, and boosting public awareness. Public service messages from governments are often received by public notifying about upcoming public holiday, health awareness and security threats that may be present.

Schools and colleges have not allowed themselves to be left behind in this digital race. By creating a community of parents and students, education institutes keep them informed with SMS notifications about upcoming events, course admissions, class allocations and parent teacher meetings. It encourages both student engagement and parent’s awareness about their children.

SMS service is used by mobile company operators as well. These operating companies know that SMS is a fast and reliable method of quickly notifying customers and public. These operator companies use SMS alerts and notifications to inform their customers about any planned service disruptions or unplanned service outages.

Frequently Asked Questions

You’ve come to the right place! You can find the answers to the most common questions we get asked by our customers. If your question is not answered below (and even if it is but you need further clarification) please don’t hesitate to get in touch with us.. Our representative will write back to you with a personalized response. You can also call us on +33 185 732 219 / +225 2724381734 / +44 744 142 6242

Your data (contacts phone numbers, emails, etc.) is completely safe. We do not share or pass on any of your data, including the mobile numbers you have uploaded. Feel free to check our terms, conditions and privacy policy.

Yes of course. You can register anytime and try our service. 20 SMS will be added to your account for free to test our service. Click here to open your account.

While we are exclusively focusing on huge demands, with 50euros you can get prepaid sms credits and start sending your sms to your contacts. Please check our pricing page for all bulk sms packages. Remember. The pricing depends on the country, the type of sms and the quantity.

No, your prepaid credits don’t expire. Your SMS credits remain available in your sms dashboard account for as long as you need them.

Yes of course. Once you have created your sms, you can select a time and date for to send your text message.

You can start sending your sms campaigns from your web dashboard, SMPP or use our API or plugins to integrate it in your web or mobile app, e-commerce website (prestashop, woocommerce, etc.).

Instantly. But depend on the volume, it can take some delay. However sometimes congestion in network may cause unavoidable delay.

No. you don’t need to use any phone number. You need to set up SENDER ID only in order to be able to send your sms campaigns. But you cannot receive a response from your customers. In case you want 2ways, you need to buy a phone number that you will use to send your sms from. Once your contacts reply, you can read and send a response directly from your web dashboard or via your own app.

You can submit for approval all SENDER IDS you plan to use in your account for yourself or your clients. Once approval you will have the option to choose one of them when sending your sms message. Trademarks and already registered third party company names are not allowed. You can use any character in these ranges a-z, A-Z and 0-9. 11 characters maximum

You will find in the REPORTS section of your dashboard all your messages which have been delivered ornot. A status will be marked at the SMS such as pending or invalid number or any other error.

Yes. You can.

Just type the mobile phone number without + or 00 with the country code. For France, start from country code 33. You will have 337650xxxxxxxx. In case, if you wish to send a message to multiple mobile numbers, separate the number with a coma (,) or space.

160characters per message. Don’t copy and paste your SMS message from applications like MS Word, Outlook, etc. because it can insert non-GSM or unicode characters in the message inadvertently. Use  notepad or any other simple txt editor. Double check special or unicode character before sending your message.

Long codes are your standard 10 digit numbers and toll-free numbers are the typical numbers with area codes 800,844,866,888, etc…In the United States and Canada, long codes are best used with 2-way communication when the SMS conversation is taking place both ways. Toll-free numbers can also be used for 2-way communication, but are also intended for A2P traffic and great for business uses like marketing and notifications.

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CxPaaS Labs is a Cloud-based Communication eXperience Platform as a Service for aggregators, OTTs, mobile network operators, retailers and enterprises.

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