In this fast-track life, everyone is racing against time. Attention span of customers are shrinking as ecommerce marketing is expanding. Everyone from labor to CEO own a mobile phone, and they all need to keep their appointments at one place or another. Life is getting more and more busy with each passing day, so it should not come as surprise that 75% of appointments are missed because people forget about them or because people forget to reschedule them. However, this problem can be easily remedied by sending out a simple reminder.

Missed appointments cost money to the companies because they still have to pay for their staff, operating costs and yet generate zero or very low revenue. Unless the companies are overbooked or have too many spontaneous clients, too many missed appointments mean constantly reducing revenue. And the biggest reason for missed appointments is forgetfulness. Clients either forget to reschedule, reach, or cancel their prior appointments.

By making it easy for them to contact the companies, the number of missed appointments decreases, and customer service significantly improves. SMS marketing is the channel through which this can be done. It is simple, brief, cost effective and accessible. It is the best tool out there for appointment reminders. The proximity of mobile phones guarantees opening and reading of messages. Mobile phone users check their mobiles almost 50 times a day on average. Text messages have almost 100% open rate whereas emails have only 50%.


Through SMS service, hospitals and other businesses reduce the chances of missed appointments by continuously sending and receiving confirmations from their customers. This increases the chances of revenue production and decreases the incidents of missed appointments.

Businesses also boost their bookings by making unconfirmed appointment bookings available to general public and filling empty seats, which saves their company from losses.

Confirmed bookings help the businesses to manage staff requirements and improve rostering beforehand. Through calculating the projected customers, companies are able to prepare in advance and further improve the experience of clients and their customer care services.


Hospitals and healthcare clinics saw up to 50% reduction in no shows after they started sending reminder messages to their clients. Through SMS service, they ensure that out-patient follow-ups are sent and appointment with specialists and surgeons are scheduled months in advance.

Beauty parlors and hair salons also Keep themselves full by reminding customers about their upcoming bookings and appointing them time slots beforehand. This saves both customer’s time as well as time of staff members and also eases their job if customers ask to be rescheduled or to cancel their appointment.

Gyms and fitness centers also employ SMS service to schedule sessions and classes with their customers and to timely remind them of their appointments in advance.

Through text messages, clients are also able to book their trainers and to join and leave certain classes and sessions which do not suit their timetable.

Offices also contact their staff, customers, and clients through SMS, reminding them of their appointments and informing them of the important documents they need to bring to the meeting.

Frequently Asked Questions

You’ve come to the right place! You can find the answers to the most common questions we get asked by our customers. If your question is not answered below (and even if it is but you need further clarification) please don’t hesitate to get in touch with us.. Our representative will write back to you with a personalized response. You can also call us on +33 185 732 219 / +225 2724381734 / +44 744 142 6242

Your data (contacts phone numbers, emails, etc.) is completely safe. We do not share or pass on any of your data, including the mobile numbers you have uploaded. Feel free to check our terms, conditions and privacy policy.

Yes of course. You can register anytime and try our service. 20 SMS will be added to your account for free to test our service. Click here to open your account.

While we are exclusively focusing on huge demands, with 50euros you can get prepaid sms credits and start sending your sms to your contacts. Please check our pricing page for all bulk sms packages. Remember. The pricing depends on the country, the type of sms and the quantity.

No, your prepaid credits don’t expire. Your SMS credits remain available in your sms dashboard account for as long as you need them.

Yes of course. Once you have created your sms, you can select a time and date for to send your text message.

You can start sending your sms campaigns from your web dashboard, SMPP or use our API or plugins to integrate it in your web or mobile app, e-commerce website (prestashop, woocommerce, etc.).

Instantly. But depend on the volume, it can take some delay. However sometimes congestion in network may cause unavoidable delay.

No. you don’t need to use any phone number. You need to set up SENDER ID only in order to be able to send your sms campaigns. But you cannot receive a response from your customers. In case you want 2ways, you need to buy a phone number that you will use to send your sms from. Once your contacts reply, you can read and send a response directly from your web dashboard or via your own app.

You can submit for approval all SENDER IDS you plan to use in your account for yourself or your clients. Once approval you will have the option to choose one of them when sending your sms message. Trademarks and already registered third party company names are not allowed. You can use any character in these ranges a-z, A-Z and 0-9. 11 characters maximum

You will find in the REPORTS section of your dashboard all your messages which have been delivered ornot. A status will be marked at the SMS such as pending or invalid number or any other error.

Yes. You can.

Just type the mobile phone number without + or 00 with the country code. For France, start from country code 33. You will have 337650xxxxxxxx. In case, if you wish to send a message to multiple mobile numbers, separate the number with a coma (,) or space.

160characters per message. Don’t copy and paste your SMS message from applications like MS Word, Outlook, etc. because it can insert non-GSM or unicode characters in the message inadvertently. Use  notepad or any other simple txt editor. Double check special or unicode character before sending your message.

Long codes are your standard 10 digit numbers and toll-free numbers are the typical numbers with area codes 800,844,866,888, etc…In the United States and Canada, long codes are best used with 2-way communication when the SMS conversation is taking place both ways. Toll-free numbers can also be used for 2-way communication, but are also intended for A2P traffic and great for business uses like marketing and notifications.

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CxPaaS Labs is a Cloud-based Communication eXperience Platform as a Service for aggregators, OTTs, mobile network operators, retailers and enterprises.

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