Mobile phones are an integral part of human life, with more than four billion smart phone users around the globe. SMS service has been in use since 1992, but recent years and digitalization has seen more and more businesses utilizing its untapped potential to reach wide range audience. It is a quick, efficient, accessible, and cost-effective method that saves both money and time of companies as well as consumers.

SMS service enjoys high level of attention and trust from both brands and clients. Businesses use this potential to strengthen their guest and customer services by keeping their customers close, up to date and constantly in contact.

Books and ledgers are things of the past, now a days all the records are kept in computers and both the confirmation messages and SMS reminders are sent through automated machines. Automated sending of text messages boost productivity, ease communication between both parties and enhance end to end service.


Regardless of the condition and type of mobile phone, SMS are always received and read, instead of ending up in spam or junk folder like emails so often do. Text messages are read within 3 minutes of receipt, which is something. They are fast, straightforward, and targeted to wide audience of consumers.

Restaurants, hotels, and inns use this service to make life as easy as possible for their guests and customers. Through booking and confirmations from SMS, customers are saved from having to download any application to communicate with certain businesses. The restaurants and hotels also utilize SMS service to its fullest by delivering reservation and booking confirmations directly into customer’s hands.

In the hotel, tourism and travel industry, guest service is very important to attract more and more potential clients. By offering the customers option to receive confirmation of their booking or room reservation, dinners, or other arrangements, directly by SMS, both the lives of customers and hotel and tourism industries are made easy.


Internet connection and website pages are also not needed to book rooms, tables, or dinners. Customers use text messages to book their needs, and hotels and restaurants use them to confirm the bookings or any possible changes in them.

To confirm the reservation and to make sure that customers remember their booking, hotels and restaurants send confirmation messages of booking as well as clear and concise messages of the time and location to reach their destination on.


By constantly keeping in touch with customers, personalizing their messages and reminding them to book for special occasions early, further enhances and deepens the relationship of loyalty and intimacy between industries and clienteles. Through SMS confirmation, restaurant, date, time, location, and party size of booking is confirmed and approved.

After booking from customers, Salons and Beauty parlors send a follow-up SMS confirmation which helps ensure that clients know exactly when they’re expected to reach and where.


Healthcare industries also utilize SMS service to remind patients about their upcoming appointments which reduces the chances of no-shows and missed appointments. SMS confirmations help patients and their family members to remember where they need to arrive and what tests or reports they need to bring with.

Frequently Asked Questions

You’ve come to the right place! You can find the answers to the most common questions we get asked by our customers. If your question is not answered below (and even if it is but you need further clarification) please don’t hesitate to get in touch with us.. Our representative will write back to you with a personalized response. You can also call us on +33 185 732 219 / +225 2724381734 / +44 744 142 6242

Your data (contacts phone numbers, emails, etc.) is completely safe. We do not share or pass on any of your data, including the mobile numbers you have uploaded. Feel free to check our terms, conditions and privacy policy.

Yes of course. You can register anytime and try our service. 20 SMS will be added to your account for free to test our service. Click here to open your account.

While we are exclusively focusing on huge demands, with 50euros you can get prepaid sms credits and start sending your sms to your contacts. Please check our pricing page for all bulk sms packages. Remember. The pricing depends on the country, the type of sms and the quantity.

No, your prepaid credits don’t expire. Your SMS credits remain available in your sms dashboard account for as long as you need them.

Yes of course. Once you have created your sms, you can select a time and date for to send your text message.

You can start sending your sms campaigns from your web dashboard, SMPP or use our API or plugins to integrate it in your web or mobile app, e-commerce website (prestashop, woocommerce, etc.).

Instantly. But depend on the volume, it can take some delay. However sometimes congestion in network may cause unavoidable delay.

No. you don’t need to use any phone number. You need to set up SENDER ID only in order to be able to send your sms campaigns. But you cannot receive a response from your customers. In case you want 2ways, you need to buy a phone number that you will use to send your sms from. Once your contacts reply, you can read and send a response directly from your web dashboard or via your own app.

You can submit for approval all SENDER IDS you plan to use in your account for yourself or your clients. Once approval you will have the option to choose one of them when sending your sms message. Trademarks and already registered third party company names are not allowed. You can use any character in these ranges a-z, A-Z and 0-9. 11 characters maximum

You will find in the REPORTS section of your dashboard all your messages which have been delivered ornot. A status will be marked at the SMS such as pending or invalid number or any other error.

Yes. You can.

Just type the mobile phone number without + or 00 with the country code. For France, start from country code 33. You will have 337650xxxxxxxx. In case, if you wish to send a message to multiple mobile numbers, separate the number with a coma (,) or space.

160characters per message. Don’t copy and paste your SMS message from applications like MS Word, Outlook, etc. because it can insert non-GSM or unicode characters in the message inadvertently. Use  notepad or any other simple txt editor. Double check special or unicode character before sending your message.

Long codes are your standard 10 digit numbers and toll-free numbers are the typical numbers with area codes 800,844,866,888, etc…In the United States and Canada, long codes are best used with 2-way communication when the SMS conversation is taking place both ways. Toll-free numbers can also be used for 2-way communication, but are also intended for A2P traffic and great for business uses like marketing and notifications.

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CxPaaS Labs is a Cloud-based Communication eXperience Platform as a Service for aggregators, OTTs, mobile network operators, retailers and enterprises.

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