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SMS: A PIVOTAL TOOL IN MARKETING ARSENAL
SMS marketing is the dispersion of promotional messages through text messaging. The distribution of such messages is permission based and allow companies to benefit from micro moments of the clients. SMS marketing is rapidly growing, generating revenue and fast.
Businesses, industries, and brands are always looking for new ways to stay connected with their customers and clients. With the growing population, ecommerce marketing is also spreading. In ecommerce businesses, email marketing had been the rage for decades until recently. Since the rapid growth of mobile phones and its users, SMS marketing is earning more prominence with each passing day. Email marketing has diluted; out of 269 billion emails that are sent every day, almost 50% are spam.
WIDE TARGET AUDIENCE
Out of seven billion people, five billion are mobile users. While users have been text messaging around the world for years, ecommerce businesses have recently started to realize the importance and possible growth in this area of marketing. Ecommerce businesses are reaping this potential revenue as much as they can. SMS marketing target vast audience both demographically and individually. There are more mobile users than internet users and SMS are more easily accessible to consumers as compared to emails which need internet connection to be received and read.
Through SMS marketing, ecommerce businesses can target wide range of audience, easily, swiftly, and more intimately as compared to email marketing, which keeps the audience at a certain distance and formality.
To foster deeper ties with their customers, Ecommerce businesses have started to leverage SMS marketing which has the ability to create closer connections with customers as opposed to emails.
SMS marketing is a secret tool which further engage clients with the brands of their liking. Previously ecommerce businesses used to talk at customers through emails, but SMS marketing allows these businesses to talk to them at a much more intimate level. SMS marketing has opened a way for both the customer and the company a level of personal interaction and affiliation.
Attention span of mobile using clients are shrinking steadily and consistently. A text that is brief, easy to understand and easily accessible grabs much more attention than a long, detailed email which is perceived as boring and time wasting mostly.
An SMS takes almost 3 minutes to be opened by the recipient after receiving it. An email takes almost 90 minutes to be opened and 50% ends in spam folder. Every reader can honestly agree when I say that most receptors of emails do not read even half of it.
This seismic shift in consumer behavior coupled with changing marketing strategies and technological innovations have rendered the trend of emails obsolete and paved way for SMS marketing.
Although it depends on how many messages an ecommerce company wants to send daily, but on average, it takes a couple of hundreds of dollars to send thousands of messages per month, which makes each message almost a penny’s worth and because almost 98% messages are opened by the receivers, SMS marketing proves itself to be quite cost effective and efficient in fulfilling the company’s goal behind the dispersal of those SMS, which is to be seen and understood.
Frequently Asked Questions
You’ve come to the right place! You can find the answers to the most common questions we get asked by our customers. If your question is not answered below (and even if it is but you need further clarification) please don’t hesitate to get in touch with us.. Our representative will write back to you with a personalized response. You can also call us on +33 185 732 219 / +225 2724381734 / +44 744 142 6242
Yes of course. You can register anytime and try our service. 20 SMS will be added to your account for free to test our service. Click here to open your account.
While we are exclusively focusing on huge demands, with 50euros you can get prepaid sms credits and start sending your sms to your contacts. Please check our pricing page for all bulk sms packages. Remember. The pricing depends on the country, the type of sms and the quantity.
No, your prepaid credits don’t expire. Your SMS credits remain available in your sms dashboard account for as long as you need them.
Yes of course. Once you have created your sms, you can select a time and date for to send your text message.
You can start sending your sms campaigns from your web dashboard, SMPP or use our API or plugins to integrate it in your web or mobile app, e-commerce website (prestashop, woocommerce, etc.).
Instantly. But depend on the volume, it can take some delay. However sometimes congestion in network may cause unavoidable delay.
No. you don’t need to use any phone number. You need to set up SENDER ID only in order to be able to send your sms campaigns. But you cannot receive a response from your customers. In case you want 2ways, you need to buy a phone number that you will use to send your sms from. Once your contacts reply, you can read and send a response directly from your web dashboard or via your own app.
You can submit for approval all SENDER IDS you plan to use in your account for yourself or your clients. Once approval you will have the option to choose one of them when sending your sms message. Trademarks and already registered third party company names are not allowed. You can use any character in these ranges a-z, A-Z and 0-9. 11 characters maximum
You will find in the REPORTS section of your dashboard all your messages which have been delivered ornot. A status will be marked at the SMS such as pending or invalid number or any other error.
Yes. You can.
Just type the mobile phone number without + or 00 with the country code. For France, start from country code 33. You will have 337650xxxxxxxx. In case, if you wish to send a message to multiple mobile numbers, separate the number with a coma (,) or space.
160characters per message. Don’t copy and paste your SMS message from applications like MS Word, Outlook, etc. because it can insert non-GSM or unicode characters in the message inadvertently. Use notepad or any other simple txt editor. Double check special or unicode character before sending your message.
Long codes are your standard 10 digit numbers and toll-free numbers are the typical numbers with area codes 800,844,866,888, etc…In the United States and Canada, long codes are best used with 2-way communication when the SMS conversation is taking place both ways. Toll-free numbers can also be used for 2-way communication, but are also intended for A2P traffic and great for business uses like marketing and notifications.