SMS marketing took over email marketing in a few years after its invention. Businesses around the world are adopting SMS strategies that are more personal and customer friendly than emails. SMS marketing is most beneficial for small, family-owned businesses because it allows them to stay connected to their customers without spending a fortune on promotional advertisements and paid publicity.

Fast Food industry is known for its competitiveness. In fact, half of the food industry’s business thrives on competition and race for attracting more customers than others. SMS marketing enters the picture here. By sending promotional messages, new deals and exclusive offers every day, fast food restaurants are swiftly becoming digital food restaurants.


On noticing, we can find a McDonald, Burger King, Wendy, and KFC on every corner of the street. Yet business of all these restaurants is always flourishing with more and more customers joining their growing family every day. By thinking outside the box, these restaurants and food chains have doubled their revenue and popularity through SMS marketing.

Foodpanda is the most suitable example of digital fast food. Almost all big restaurants offer their services through this application. Due to the constant bombardment of notifications, offers and discounts on mobile by this application, it is impossible to resist the allure of one’s favorite fast-food restaurant and its yummy offers and deals.


Almost 2.9 billion people out of 7 billion are mobile users, and all of these people get hungry. However, 2.9 billion people have access to their favorite restaurants and fast-food stores on the mobile. They have subscribed to their favorite brands and shops to get the latest updates and on bits about their favorite restaurants. By firing out mobile coupons, birthday rewards, holiday discounts and triple or double deals, restaurants are at the forefront of leveraging SMS marketing for commercial growth and revenue.

The young consumers of fast food are also the forefront users of innovating technology and marketing strategies. The easiest way to reach them is in their micro moments. The time they spend just by looking at their phone screens can be revenue generating for these restaurants.

Instead of wasting thousands of dollars printing up cardstock coupons for seasonal and holiday discounts, SMS marketing allows it in exchange of few pennies. Some of the things restaurant owners know for sure is that people love to eat, they love to save money and all of them read texts, if not emails, within five minutes of delivery, on average. So, by fusing all these facts, restaurants create a marketing strategy that is fast, cheap, and effective.


By personalizing the text messages with customers’ names, restaurants build a relationship of trust and friendship with their customers which in turn increases their revenue and popularity. All the benefits of SMS marketing being discussed here just scratch the surface. Through SMS marketing, restaurants offer unparalleled customer support, user friendly features, and tools that further make them acceptable and accessible to the users.


SMS marketing has also decreased the chances of no-show at dine ins. By sending notifications and reminders before the day of the dinner reservation, restaurants keep the customers engaged and prove the efficiency of their service.

Frequently Asked Questions

You’ve come to the right place! You can find the answers to the most common questions we get asked by our customers. If your question is not answered below (and even if it is but you need further clarification) please don’t hesitate to get in touch with us.. Our representative will write back to you with a personalized response. You can also call us on +33 185 732 219 / +225 2724381734 / +44 744 142 6242

Your data (contacts phone numbers, emails, etc.) is completely safe. We do not share or pass on any of your data, including the mobile numbers you have uploaded. Feel free to check our terms, conditions and privacy policy.

Yes of course. You can register anytime and try our service. 20 SMS will be added to your account for free to test our service. Click here to open your account.

While we are exclusively focusing on huge demands, with 50euros you can get prepaid sms credits and start sending your sms to your contacts. Please check our pricing page for all bulk sms packages. Remember. The pricing depends on the country, the type of sms and the quantity.

No, your prepaid credits don’t expire. Your SMS credits remain available in your sms dashboard account for as long as you need them.

Yes of course. Once you have created your sms, you can select a time and date for to send your text message.

You can start sending your sms campaigns from your web dashboard, SMPP or use our API or plugins to integrate it in your web or mobile app, e-commerce website (prestashop, woocommerce, etc.).

Instantly. But depend on the volume, it can take some delay. However sometimes congestion in network may cause unavoidable delay.

No. you don’t need to use any phone number. You need to set up SENDER ID only in order to be able to send your sms campaigns. But you cannot receive a response from your customers. In case you want 2ways, you need to buy a phone number that you will use to send your sms from. Once your contacts reply, you can read and send a response directly from your web dashboard or via your own app.

You can submit for approval all SENDER IDS you plan to use in your account for yourself or your clients. Once approval you will have the option to choose one of them when sending your sms message. Trademarks and already registered third party company names are not allowed. You can use any character in these ranges a-z, A-Z and 0-9. 11 characters maximum

You will find in the REPORTS section of your dashboard all your messages which have been delivered ornot. A status will be marked at the SMS such as pending or invalid number or any other error.

Yes. You can.

Just type the mobile phone number without + or 00 with the country code. For France, start from country code 33. You will have 337650xxxxxxxx. In case, if you wish to send a message to multiple mobile numbers, separate the number with a coma (,) or space.

160characters per message. Don’t copy and paste your SMS message from applications like MS Word, Outlook, etc. because it can insert non-GSM or unicode characters in the message inadvertently. Use  notepad or any other simple txt editor. Double check special or unicode character before sending your message.

Long codes are your standard 10 digit numbers and toll-free numbers are the typical numbers with area codes 800,844,866,888, etc…In the United States and Canada, long codes are best used with 2-way communication when the SMS conversation is taking place both ways. Toll-free numbers can also be used for 2-way communication, but are also intended for A2P traffic and great for business uses like marketing and notifications.

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CxPaaS Labs is a Cloud-based Communication eXperience Platform as a Service for aggregators, OTTs, mobile network operators, retailers and enterprises.

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