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SMS: A VALID TOOL FOR YOUR FOOD DELIVERY SERVICES
With the elevated adoption of e-commerce platforms, the food delivery business has grown substantially. Sometimes we all prefer a takeaway, and nothing beats eating your favorite restaurant’s food in the privacy of your own home.
Use your phone to place an order with a delivery service, then sit back and wait for it to arrive. The revenue from online food delivery is increasing. The revenue in the United States alone has surpassed $136 million.
SMS marketing has had a huge impact on sales for food delivery businesses. Various kinds of text messages stimulate psychological responses in customers, causing them to place an order. As a result, SMS marketing has the potential to boost food delivery companies’ sales.
In this article, we’ll look at some key aspects of how SMS marketing is exploding in popularity.
SMS MARKETING AND HOW IT IS IMPACTING FOOD DELIVERY
SMS messaging tools are great for food delivery services and restaurants alike. Below are some ways in which SMS messaging has been impacting the food delivery industry.
1. CREATING CONNECTIONS
SMS marketing is unquestionably a must-have
strategic approach for any business because of the numerous benefits it
provides. Every business clearly desires better and broader connections, and
SMS marketing is the most effective method for establishing strong
relationships.
Immediate delivery, a customized touch,
cost-effectiveness, and a broad reach are some of the benefits of SMS
marketing. Combining all of these elements will result in a stronger and more
personal connection with your target audience.
2. ASSURANCE OF BEEN READ
Because 90% of SMS messages are read within
the first three minutes of delivery, SMS is no doubt a great way to interact
with customers. With such a high rate of quick reading, it’s easy to see why
SMS messages are ideal for forming bonds with foodies.
SMS marketing campaigns, without a doubt,
produce results. As at 2019, the conversion rate was at 45%, perhaps that
figure has doubled now.
3. AFFORDABILITY
It is critical for every marketer to
develop and implement a cost-effective and results-oriented strategy. Designing
a cost-effective marketing campaign isn’t easy, but SMS marketing has made it a
breeze.
Making reasonable investments in contacting
a target audience in order to gradually gain more exposure is the goal of text
message marketing. The cost may appear excessive at first for start – ups and
fast food joints, but keep in mind the profitability.
Without a doubt, SMS marketing is the most
effective way for restaurant owners to introduce their food to customers. Word
travels fast, but text travels even faster, and SMS has had a considerable
impact on small food delivery businesses.
Several food business owners never thought
to consider SMS messaging, but since world-wide
lockdowns, SMS has proven to be the most effective way for food
businesses to communicate with their customers and keep their business
operations running.
4. LITTLE EFFORT, INCREASED IMPACT
When a restaurant is unoccupied or quiet,
SMS marketing for restaurants can incentivize customers to order food. Unlike
conventional dining, where busier days and slower days are expected, text
message marketing can help restaurants to alert customers via delivery services
and persuade them to place order when they are not busy, such as late at night.
This means that food delivery services can operate 24 hours a day, seven days a
week, providing restaurants with an additional revenue stream. With little
effort, SMS makes this possible.
5. BOOST SALES WITH UPDATES
Customers will feel more attached if you
keep them informed about all of your food service’s activities and plans.
Customers value brands that keep them up to date on current events.
As several restaurants employ the fear of missing out(FOMO) approach, SMS marketing can be a game-changer for the food delivery industry. This is an important strategy that has yielded significant results since SMS marketing began.
Small food businesses can offer their services straight to a customer’s phone using SMS marketing in a crowded market. Why not try SMS marketing if you’re a small or well-known food delivery service? Numbers don’t lie.
Frequently Asked Questions
Your data (contacts phone numbers, emails, etc.) is completely safe. We do not share or pass on any of your data, including the mobile numbers you have uploaded. Feel free to check our terms, conditions and privacy policy.
Yes of course. You can register anytime and try our service. 20 SMS will be added to your account for free to test our service. Click here to open your account.
While we are exclusively focusing on huge demands, with 50euros you can get prepaid sms credits and start sending your sms to your contacts. Please check our pricing page for all bulk sms packages. Remember. The pricing depends on the country, the type of sms and the quantity.
No, your prepaid credits don’t expire. Your SMS credits remain available in your sms dashboard account for as long as you need them.
Yes of course. Once you have created your sms, you can select a time and date for to send your text message.
You can start sending your sms campaigns from your web dashboard, SMPP or use our API or plugins to integrate it in your web or mobile app, e-commerce website (prestashop, woocommerce, etc.).
Instantly. But depend on the volume, it can take some delay. However sometimes congestion in network may cause unavoidable delay.
No. you don’t need to use any phone number. You need to set up SENDER ID only in order to be able to send your sms campaigns. But you cannot receive a response from your customers. In case you want 2ways, you need to buy a phone number that you will use to send your sms from. Once your contacts reply, you can read and send a response directly from your web dashboard or via your own app.
You can submit for approval all SENDER IDS you plan to use in your account for yourself or your clients. Once approval you will have the option to choose one of them when sending your sms message. Trademarks and already registered third party company names are not allowed. You can use any character in these ranges a-z, A-Z and 0-9. 11 characters maximum
You will find in the REPORTS section of your dashboard all your messages which have been delivered ornot. A status will be marked at the SMS such as pending or invalid number or any other error.
Yes. You can.
Just type the mobile phone number without + or 00 with the country code. For France, start from country code 33. You will have 337650xxxxxxxx. In case, if you wish to send a message to multiple mobile numbers, separate the number with a coma (,) or space.
160characters per message. Don’t copy and paste your SMS message from applications like MS Word, Outlook, etc. because it can insert non-GSM or unicode characters in the message inadvertently. Use notepad or any other simple txt editor. Double check special or unicode character before sending your message.
Long codes are your standard 10 digit numbers and toll-free numbers are the typical numbers with area codes 800,844,866,888, etc…In the United States and Canada, long codes are best used with 2-way communication when the SMS conversation is taking place both ways. Toll-free numbers can also be used for 2-way communication, but are also intended for A2P traffic and great for business uses like marketing and notifications.