SMS marketing is a method of direct approach. By forming direct connection with customers, a relationship of intimacy and familiarity is established. There are 2.9 billion smartphone users and 4.9 billion mobile phone users in the world currently. There is no channel that can connect the companies and businesses as vastly and directly with customers than SMS marketing.

With all the clutter, trash, and competition in email inboxes, it is almost impossible to find the important emails which is why emails are either ignored or get diverted to spam and promotion folders.

But the case of text messages is different, customers open the SMS usually as soon as they receive them. SMS marketing has a higher open, read and engagement rate as opposed to emails, overall. This factor has made SMS marketing, the favorite kind of marketing for all businesses, companies, and brands.


Gas and Oil Stations are not behind any business in this race of marketing and revenue generating. With each passing day, Oil and fuel industries are advancing and growing their operations through SMS marketing. Its cost effectiveness, speed and efficiency are what allures them towards it. Due to the proximity of mobiles and format of messages, SMS marketing is being used by gas stations and petrol pumps as well.

COVID has wreaked havoc in the life of every human and company around the world and these fuel stations are no different. What businesses can do in times like these is that they can stay connected with their customers and in turn create a loyal customer base for themselves. Those who suffer together, stay together.

SMS marketing enables these stations to provide more personalized updates to their customers about COVID, oil prices, free coupons, and weather-related events. Customers appreciate nothing more than being notified in advance about any changes in business, such as service hours, openings/closings, safety protocols and any other special instruction that they may need to be aware of before visiting the oil station.


Running a sweepstakes or holding a contest is a common practice in marketing which in turn boost engagement and create buzz in the area. Text-to-win promotions, sales specials, coupons, and other various chances to win prizes and earn discounts also help Gas stations in cost effective publicity.

SMS marketing is one of the simplest and most effective tools a business can employ to drive sales, boost engagement, and increase loyalty. Through SMS marketing, a customer friendly and trustful relationship between consumers and companies are made, which urges these customers to return to the companies again and again.


Evolving customer expectations, emerging digital technologies, and the rise of advanced mobility are the three fastest emerging trends in commercial sector and oil industry that is rapidly changing the face of marketing in Gas and fuel stations.

By working with wireless promotions company, some gas stations are using SMS service to alert customers of hike in gas prices. Subscribers and other regular customers are also allured with the offer of Bonus Saving coupons which receives 5 to 10 cents off per gallon in case oil prices have already gone up before notification from the station is received.

Frequently Asked Questions

You’ve come to the right place! You can find the answers to the most common questions we get asked by our customers. If your question is not answered below (and even if it is but you need further clarification) please don’t hesitate to get in touch with us.. Our representative will write back to you with a personalized response. You can also call us on +33 185 732 219 / +225 2724381734 / +44 744 142 6242

Your data (contacts phone numbers, emails, etc.) is completely safe. We do not share or pass on any of your data, including the mobile numbers you have uploaded. Feel free to check our terms, conditions and privacy policy.

Yes of course. You can register anytime and try our service. 20 SMS will be added to your account for free to test our service. Click here to open your account.

While we are exclusively focusing on huge demands, with 50euros you can get prepaid sms credits and start sending your sms to your contacts. Please check our pricing page for all bulk sms packages. Remember. The pricing depends on the country, the type of sms and the quantity.

No, your prepaid credits don’t expire. Your SMS credits remain available in your sms dashboard account for as long as you need them.

Yes of course. Once you have created your sms, you can select a time and date for to send your text message.

You can start sending your sms campaigns from your web dashboard, SMPP or use our API or plugins to integrate it in your web or mobile app, e-commerce website (prestashop, woocommerce, etc.).

Instantly. But depend on the volume, it can take some delay. However sometimes congestion in network may cause unavoidable delay.

No. you don’t need to use any phone number. You need to set up SENDER ID only in order to be able to send your sms campaigns. But you cannot receive a response from your customers. In case you want 2ways, you need to buy a phone number that you will use to send your sms from. Once your contacts reply, you can read and send a response directly from your web dashboard or via your own app.

You can submit for approval all SENDER IDS you plan to use in your account for yourself or your clients. Once approval you will have the option to choose one of them when sending your sms message. Trademarks and already registered third party company names are not allowed. You can use any character in these ranges a-z, A-Z and 0-9. 11 characters maximum

You will find in the REPORTS section of your dashboard all your messages which have been delivered ornot. A status will be marked at the SMS such as pending or invalid number or any other error.

Yes. You can.

Just type the mobile phone number without + or 00 with the country code. For France, start from country code 33. You will have 337650xxxxxxxx. In case, if you wish to send a message to multiple mobile numbers, separate the number with a coma (,) or space.

160characters per message. Don’t copy and paste your SMS message from applications like MS Word, Outlook, etc. because it can insert non-GSM or unicode characters in the message inadvertently. Use  notepad or any other simple txt editor. Double check special or unicode character before sending your message.

Long codes are your standard 10 digit numbers and toll-free numbers are the typical numbers with area codes 800,844,866,888, etc…In the United States and Canada, long codes are best used with 2-way communication when the SMS conversation is taking place both ways. Toll-free numbers can also be used for 2-way communication, but are also intended for A2P traffic and great for business uses like marketing and notifications.

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CxPaaS Labs is a Cloud-based Communication eXperience Platform as a Service for aggregators, OTTs, mobile network operators, retailers and enterprises.

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