SMS-based ordering is becoming incredibly common. Customers value a simple and frictionless experience, and text-to-order methods meet both criteria.

SMS ordering software can help you adapt to the new “no-contact” environment that is characterized by COVID-19, whether you operate a delivery-only service or a dine-in restaurant.

Not only will it keep your customers and employees safe, but texting orders can also increase customer satisfaction.

We’re here to dispel your misconception that SMS ordering software is only for larger companies with bottomless pockets.

Below you will find ways to you can setup a online ordering system, and how to get started.


To set up an SMS ordering system, simply ask customers to text a keyword to receive an automated message with a link to place an online order. (A keyword is a word, phrase, or other number-letter combination that enables customers to receive an SMS from you).

You can use an online ordering solution like OrderStack if you don’t already have one. It integrates seamlessly with your existing website and does not charge a fee for food and beverage orders.

The next step is to advertise your SMS ordering system in your restaurant or on social media using your keyword. If you plan to use text to order for takeout customers, this promotion is even more important.


After sending a link for customers to place their orders, customers can now text in their orders which will then be inputted into your restaurant’s POS system. You can as well add a texting functionality to your existing number, so that you and your customers don’t have to memorize a new one.


SMS marketing is an excellent way to catch your customers’ attention. Make sure the tone and message of your SMS campaign(s) match the tone and message of your other ad spaces, such as social media, your website, and your ordering app.

SMS is a highly personal way to communicate with current and prospective customers. Consider sending an SMS to your offline customers, informing them that they can save 10-20% on their first online order if they place orders through your app or website. This is extremely beneficial in converting low-value offline patrons to higher-value online patrons.


Customers aren’t bothered by receiving relevant texts about special offers, promotions, and discounts, which is precisely what you should be have sent them. SMS messages enable you to create promotional campaigns such as discount coupons for your most regular customers, birthday or anniversary messages, restaurant event promotions, promotions on slow days, or even lunch discount promotions at the perfect time.


The single most important benefit of SMS marketing is that your customer receives your text regardless of where they are. However, this is only one part of the puzzle. It’s critical to optimize your restaurant’s website for mobile in a bid to get the most out of this approach. Because the vast bulk of your messages will include a link to your online menu or website, this is critical. If the pages you’re linking to doesn’t appear appropriately, you are bound to not only lose conversions but you’ll also find your customers unsubscribing.


Ultimately, there are more and more people who would rather order online than sit in a restaurant to eat. It is important to make sure your online ordering services are as smooth as possible, so as to not lose customers. Online ordering using SMS messaging is greatly advantageous, and if you are yet to explore this strategy, you should probably give it a try. It promises an awesome ROI.

Frequently Asked Questions

You’ve come to the right place! You can find the answers to the most common questions we get asked by our customers. If your question is not answered below (and even if it is but you need further clarification) please don’t hesitate to get in touch with us.. Our representative will write back to you with a personalized response. You can also call us on +33 185 732 219 / +225 2724381734 / +44 744 142 6242

Your data (contacts phone numbers, emails, etc.) is completely safe. We do not share or pass on any of your data, including the mobile numbers you have uploaded. Feel free to check our terms, conditions and privacy policy.

Yes of course. You can register anytime and try our service. 20 SMS will be added to your account for free to test our service. Click here to open your account.

While we are exclusively focusing on huge demands, with 50euros you can get prepaid sms credits and start sending your sms to your contacts. Please check our pricing page for all bulk sms packages. Remember. The pricing depends on the country, the type of sms and the quantity.

No, your prepaid credits don’t expire. Your SMS credits remain available in your sms dashboard account for as long as you need them.

Yes of course. Once you have created your sms, you can select a time and date for to send your text message.

You can start sending your sms campaigns from your web dashboard, SMPP or use our API or plugins to integrate it in your web or mobile app, e-commerce website (prestashop, woocommerce, etc.).

Instantly. But depend on the volume, it can take some delay. However sometimes congestion in network may cause unavoidable delay.

No. you don’t need to use any phone number. You need to set up SENDER ID only in order to be able to send your sms campaigns. But you cannot receive a response from your customers. In case you want 2ways, you need to buy a phone number that you will use to send your sms from. Once your contacts reply, you can read and send a response directly from your web dashboard or via your own app.

You can submit for approval all SENDER IDS you plan to use in your account for yourself or your clients. Once approval you will have the option to choose one of them when sending your sms message. Trademarks and already registered third party company names are not allowed. You can use any character in these ranges a-z, A-Z and 0-9. 11 characters maximum

You will find in the REPORTS section of your dashboard all your messages which have been delivered ornot. A status will be marked at the SMS such as pending or invalid number or any other error.

Yes. You can.

Just type the mobile phone number without + or 00 with the country code. For France, start from country code 33. You will have 337650xxxxxxxx. In case, if you wish to send a message to multiple mobile numbers, separate the number with a coma (,) or space.

160characters per message. Don’t copy and paste your SMS message from applications like MS Word, Outlook, etc. because it can insert non-GSM or unicode characters in the message inadvertently. Use  notepad or any other simple txt editor. Double check special or unicode character before sending your message.

Long codes are your standard 10 digit numbers and toll-free numbers are the typical numbers with area codes 800,844,866,888, etc…In the United States and Canada, long codes are best used with 2-way communication when the SMS conversation is taking place both ways. Toll-free numbers can also be used for 2-way communication, but are also intended for A2P traffic and great for business uses like marketing and notifications.

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CxPaaS Labs is a Cloud-based Communication eXperience Platform as a Service for aggregators, OTTs, mobile network operators, retailers and enterprises.

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