Science is getting advanced every day. The gadget family is growing rapidly. Televisions are turned into LCDs, computers are ungraded to laptops, telephones are converted into mobile phones or smartphones, smartphones are getting transfer into smartwatches. Yet nothing can beat the romance of radio stations. It was the same 100 years ago and it is loved the same today.  SMS plays a big role in radio stations. Radio stations are running different channels at once that is why they are heavily jam-packed due to traffic. The callers have to wait for a long time and listen to the tune till their call gets answered. Most of the times callers failed to get connected to the radio lines. SMS has eliminated the fatigue and trouble of long-lost waiting. The listeners can send messages to the radio station and tell their wishes. The listeners can ask whatever they want to ask about or the music they want to hear or dedicate the song to their favorite person. It helps to communicate immediately with the radio stations. Following are the ways that how a radio station can use the SMS approach as radio station marketing.


Radio listeners would not want to miss any broadcast, especially if the broadcast is their favorite. People listen to the radio while driving to the office, cooking meals, having leisure time, and at times during a shower when their favorite channel is playing on. Radio stations can send broadcast as well as podcast alerts to their listeners half an hour before it starts. So that they can get themselves free from whatever keeping them occupied. These alerts can anticipate the interest of the people in listening to the radio and increases the traffic on the radio stations.


Radio stations can offer live chats with their listeners through text message services. Long calls can be interpreting as well as expensive for the users. Text back to your listeners rapidly and get them to engage in whatever they want. Auto replies can be generated to answer the queries and fulfilling the wishes of the people. It keeps them away from waiting and holding.


When listeners are provided with spontaneous and convincing responses, they would likely to hear more and more about your radio station. You can also promote new offers, guest appearances, family shows, cooking shows by text message service. People will get notified about every single radio program right on their hands. This will help you in the free promotion of your radio station. SMS is the cheapest way to marketing your brand. You do not need any social media advertisements, robot calls, flyers, and pamphlets to aware people of your shows. Just simply type a message about your offer and send it to everyone in the city including as well as excluding your listeners. A good way to gain success as well as followers. For organizations, marketing was never an easy way for brand awareness. SMS has made it supremely easy and affordable for marketing purposes. It is 100% effective too because people use their phones 7 times in a minute. That is why SMS has the most possible chance to be opened within a few minutes of delivery.



A reward increases the positive reinforcement in any person. Around 85% of the radio listeners wait to receive attractive and appealing offers from their favorite station. Give special deals and offers as a reward for your most loyal customers through SMS. As it is difficult to reach everybody through radio or other communication media, SMS will deliver your message righteously. This will help the radio stations to have a good relationship with their listeners and customers.

Frequently Asked Questions

You’ve come to the right place! You can find the answers to the most common questions we get asked by our customers. If your question is not answered below (and even if it is but you need further clarification) please don’t hesitate to get in touch with us.. Our representative will write back to you with a personalized response. You can also call us on +33 185 732 219 / +225 2724381734 / +44 744 142 6242

Your data (contacts phone numbers, emails, etc.) is completely safe. We do not share or pass on any of your data, including the mobile numbers you have uploaded. Feel free to check our terms, conditions and privacy policy.

Yes of course. You can register anytime and try our service. 20 SMS will be added to your account for free to test our service. Click here to open your account.

While we are exclusively focusing on huge demands, with 50euros you can get prepaid sms credits and start sending your sms to your contacts. Please check our pricing page for all bulk sms packages. Remember. The pricing depends on the country, the type of sms and the quantity.

No, your prepaid credits don’t expire. Your SMS credits remain available in your sms dashboard account for as long as you need them.

Yes of course. Once you have created your sms, you can select a time and date for to send your text message.

You can start sending your sms campaigns from your web dashboard, SMPP or use our API or plugins to integrate it in your web or mobile app, e-commerce website (prestashop, woocommerce, etc.).

Instantly. But depend on the volume, it can take some delay. However sometimes congestion in network may cause unavoidable delay.

No. you don’t need to use any phone number. You need to set up SENDER ID only in order to be able to send your sms campaigns. But you cannot receive a response from your customers. In case you want 2ways, you need to buy a phone number that you will use to send your sms from. Once your contacts reply, you can read and send a response directly from your web dashboard or via your own app.

You can submit for approval all SENDER IDS you plan to use in your account for yourself or your clients. Once approval you will have the option to choose one of them when sending your sms message. Trademarks and already registered third party company names are not allowed. You can use any character in these ranges a-z, A-Z and 0-9. 11 characters maximum

You will find in the REPORTS section of your dashboard all your messages which have been delivered ornot. A status will be marked at the SMS such as pending or invalid number or any other error.

Yes. You can.

Just type the mobile phone number without + or 00 with the country code. For France, start from country code 33. You will have 337650xxxxxxxx. In case, if you wish to send a message to multiple mobile numbers, separate the number with a coma (,) or space.

160characters per message. Don’t copy and paste your SMS message from applications like MS Word, Outlook, etc. because it can insert non-GSM or unicode characters in the message inadvertently. Use  notepad or any other simple txt editor. Double check special or unicode character before sending your message.

Long codes are your standard 10 digit numbers and toll-free numbers are the typical numbers with area codes 800,844,866,888, etc…In the United States and Canada, long codes are best used with 2-way communication when the SMS conversation is taking place both ways. Toll-free numbers can also be used for 2-way communication, but are also intended for A2P traffic and great for business uses like marketing and notifications.

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CxPaaS Labs is a Cloud-based Communication eXperience Platform as a Service for aggregators, OTTs, mobile network operators, retailers and enterprises.

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